BLUE BUFFALO CAMPAIGN

In this consumer packaged goods assignment we wanted to convey to busy cat owners, Blue Buffalo Tastefuls Pâté is the feline fuel that keeps cats satisfied throughout any stressful day. We accomplished this through our "Feline Fuel" strategy. The concept behind our print campaign was when you're away at work or school what are your cats up to? We'd like to believe they are getting into all sorts of stuff and having busy and "stressful" days while your away. And the best way to combat their demanding lifestyles is to treat them to what they deserve to eat, Blue Buffalo Tastefuls Pâté.