Voertman's had previously attempted to fill their store front nook with abstract murals. Unfortunately, they encountered a recurring issue of their artwork being defaced by graffiti. Recognizing this challenge, I proposed a different approach: instead of battling against the tagging, why not embrace and promote it, considering that our store sold spray paint? To bring this idea to fruition, I took the initiative to contact the city authorities to secure all the necessary permissions. Additionally, I created a set of rules to govern the use of the space and started developing promotional Tiktoks and Reels to generate excitement within the community.